Everyone has made an emotional purchase before. It could be out of boredom, joy, anxiety, possibility, fear – the list goes on. Understanding how our emotions impact our decisions and the role emotional intelligence plays in our financial well-being is essential to our success. Brad Yeckley unpacks how financial security comes from emotional security. Brad is a Penn State alumnus with a BS in human development, an MBA in corporate finance, and a Ph.D. in organization/human resource development. Brad is the director of Niner Finances at UNC Charlotte. Brad has received national credentialing and recognition for his work in financial literacy. Brad was named the 2021 Educator of the Year by the Institute for Financial Literacy during the Excellence in Financial Literacy Awards (EIFLE). He currently sits on the North Carolina Council of Economic Education board, is a directorate member of the Higher Education Financial Wellness Alliance, and sits on the NASPA Financial Literacy Advisory Board. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.